We are
We are an independent European licensing agency with head office in Stockholm. We represent a portfolio of strong entertainment, pop culture, art, lifestyle and sports brands.
We represent a portfolio of strong entertainment, pop culture, art, lifestyle and sports brands.
We are a dynamic and innovative company specializing in intellectual property management, brand partnerships, and licensing solutions. LIT connects creators, brands, and businesses to unlock the full potential of their intellectual assets.
From strategic licensing agreements to managing brand collaborations, the agency focuses on delivering solutions that drive growth, visibility, and build long-term sustainable partnerships.
What we do
- LIT introduces and builds licensing program cross categories and channels
- LIT manages and support brand introductions, marketing initiatives andretail activations
- LIT offers financial service , product development services andlegal/contract management services
- LIT offers short and long consultancy services to licensors, content developers (brand packaging) and creators.
The founders
Malin Jähde Holm and Eva Karlsson – Founders and Managing Partners
With decades of combined experience, Malin Jähde Holm and Eva Karlsson are highly respected professionals in the licensing industry.
They have played key roles in managing and developing licensing programs for iconic global brands such as Hello Kitty, Peppa Pig Peanuts, NHL, Star Wars, and Harry Potter and more
Their deep expertise spans the full scope of brand licensing – from initial brand introductions to strategic program development and execution..
